DR. NUR AMALINA BINTI MOHAMAD ZAKI
Faculty of Business, Economics & Social Development
amalina@umt.edu.my
https://wise.umt.edu.my/amalina
Executive Summary
-
Expertise
APPLIED SOCIAL SCIENCE AND HUMANITIES
Advertising And Marketing
Marketing
Communications
Publications
Indexed Journal (Scopus & Wos)
Non-Indexed Journal
Books
Chapter In Books
Proceedings
RM1,298,700.00
Approved Grants
3
H-Index (Scopus)
12
Number of Projects
10
Total Postgraduate Students
PUBLICATIONS
Journals
Note: This list is compiled based on data from the last five years.
| No. | Article Title | Year | Journals | Indexing | Authorship |
|---|---|---|---|---|---|
| 1 | Secured Computation Offloading In Multi-access Mobile Edge Computing Networks Through Deep Reinforcement Learning | 2024 | International Journal Of Interactive Mobile Technologies | Scopus | Co Author |
| 2 | Factors Affecting Consumer Continuance Intention During Endemic: The Perspective Of Online Food Delivery Service | 2025 | Asian People Journal | MyCitex | |
| 3 | A Study On Strategic Entrepreneurship Orientations: Indicators, Differential Pathways, And Multiple Business Sustainability Outcomes | 2023 | International Journal Of Sustainable Development And Planning | Scopus | Co Author |
| 4 | Influencing Factors Of Social Media Usage And Trust As Mediators On The Intention To Travel Among The Young Generation | 2025 | Asian People Journal | MyCitex | Co Author |
| 5 | Analyzing Data Transmission Reliability In Mobile Ad-hoc Networks Under Dynamic Scenarios | 2024 | International Journal Of Interactive Mobile Technologies | Scopus | Co Author |
| 6 | Formative Assessment Of Student’s Academic Achievements In Mobile Learning Environments | 2024 | International Journal Of Interactive Mobile Technologies | Scopus | Co Author |
| 7 | Mobile Deep Learning Framework For Automated Concrete Surface Crack Detection And Assessment On Construction Sites | 2026 | International Journal Of Interactive Mobile Technologies | Scopus | Co Author |
| 8 | Modelling Volunteer Community Perceptions And Their Influence On Participation Willingness In Sea Turtle Conservation | 2026 | Asian People Journal | MyCitex | Co Author |
| 9 | Online Reviews Sentiment Analysis Based On High-rise Residential Projects In Malaysia | 2024 | Journal Of Electrical Systems | WoS | Co Author |
| 10 | Factors Affecting Consumer Continuance Intention During Endemic: The Perspective Of Online Food Delivery Service | 2025 | Asian People Journal | MyCitex | Corresponding Author |
| 11 | Understanding The Impacts Of Covid-19 Pandemic On Consumer Behaviour In Malaysia | 2022 | International Journal Of Islamic Economics, Bussiness And Entrepreneurship | Non-Index | Co Author |
| 12 | The Moderating Role Of Social Capital In The Relationship Between Green Supply Chain Management And Sustainable Business Performance: Evidence From Jordanian Smes | 2023 | International Journal Of Sustainable Development And Planning | Scopus | Co Author |
| 13 | Studying The Relationship Model Online Consumer Review Towards Consumer Purchase Intention On Social Commerce Platforms: Evidence In Indonesia | 2025 | Jurnal Manajemen | Google Scholar | Co Author |
| 14 | Impact Of Electronic Human Resource Management Practices On Perceived Organization Performance: Moderating Role Of Information Technology Capability On Jordanian Universities | 2024 | Pakistan Journal Of Life And Social Sciences | Scopus | Co Author |
| 15 | Formative Assessment Of Student’s Academic Achievements In Mobile Learning Environments | 2024 | International Journal Of Interactive Mobile Technologies | Scopus | Co Author |
| 16 | Online Reviews Sentiment Analysis Based On High-rise Residential Projects In Malaysia | 2024 | Journal Of Electrical Systems | WoS | Co Author |
| 17 | Relocation Of The New Capital: What Are Civil Servants' Concerns? | 2022 | International Journal Of Islamic Economics, Business And Entreprenuership | Non-Index |
Books
| No. | Book Title | Year | Publisher | Authorship |
|---|---|---|---|---|
| 1 | Sustainable Tourism Development Global Strategies, Community Impact And Future Trends | 2025 | Penerbit Umt |
Chapter In Books
| No. | Book Title | Chapter Title | Year | Publisher | Authorship |
|---|---|---|---|---|---|
| 1 | Sustainable Tourism Development: Global Strategies, Community Impacts And Future Trends | Sustainable Tourism Development: Global Strategies, Community Impacts And Future Trends | 2025 | PENERBIT UMT | Co Author |
| 2 | Sustainable Tourism Development: Global Strategies, Communty Impact And Future Trends | Local Communities' Perceptions Toward Homestay Program | 2025 | PENERBIT UMT | Co Author |
Proceeding
| No. | Article Title | Year | Proceeding | Indexing | Authorship |
|---|---|---|---|---|---|
| 1 | Green Service Quality, Green Corporate Image, Green Customer Satisfaction And Green Customer Loyalty Of Higher Educational Institutions | 2022 | 7th International Conference On Accounting, Business And Economics (icabec 2022) | Google Scholar | Co Author |
| 2 | The Effects Of Perceived Risks Toward Consumer Intention In Purchasing Healthcare Products Virtually | 2022 | 7th International Conference On Accounting, Business And Economics (icabec 2022) | none | Corresponding Author |
| 3 | Understanding The Psychological And Social Factors That Influence Consumer Behaviour Since The Outbreak Of Covid-19 Pandemic | 2022 | 7th International Conference On Accounting, Business And Economics (icabec 2022) | none | Corresponding Author |
RESEARCH GRANTS
Note: This list is compiled based on data from the last five years.
| No. | Grant Title | Role | Level | Funder | Value (RM) | Status |
|---|---|---|---|---|---|---|
| 1 | Modelling Farmers` Readiness For Smartphone-based Ammonia Detection Applications In Advancing Malaysia`s Smart Aquaculture Future | Co-Researcher | National | KEMENTERIAN PENDIDIKAN TINGGI (KPT) | RM198,450.00 | In Progress |
| 2 | Modelling Farmers' Readiness For Smartphone-based Ammonia Detection Applications In Advancing Malaysia's Smart Aquaculture Future | Co-Researcher | National | Kementerian Pengajian Tinggi (KPT) | RM198,450.00 | In Progress |
| 3 | An Integrated Volunteer Functions Inventory For Sea Turtle Conservation Towards A Better Conservation Marketing | Co-Researcher | National | KEMENTERIAN PENDIDIKAN TINGGI (KPT) | RM78,800.00 | In Progress |
| 4 | An Integrated Volunteer Functions Inventory For Sea Turtle Conservation Marketing | Co-Researcher | National | Kementerian Pengajian Tinggi (KPT) | RM78,800.00 | In Progress |
| 5 | Pemindahan Ilmu: Ramalan Ancaman Dan Pencegahan Hakisan Pantai Melalui Aplikasi C-pesisir Dan Struktur E-fence Serta Kesediaan Berubah Komuniti Pesisir Di Kuala Nerus, Terengganu | Co-Researcher | University | UMT | RM200,000.00 | Completed |
| 6 | Mengesan Perubahan Pantai Menggunakan Pemodelan Probabilistik Untuk Mengenalpasti Ancaman Kepada Komuniti Pesisir Dan Meningkatkan Pengetahuan Perubahan Pantai Yang Mempengaruhi Sosio-ekonomi Komuniti Di Pantai Timur Semenanjung Malaysia | Co-Researcher | University | Universiti Malaysia Terengganu (UMT) | RM200,000.00 | In Progress |
| 7 | Understanding The Consumer Behaviour During The Covid19 Pandemic | Project Leader | University | UNIVERSITAS DIPENOGORO, INDONESIA | RM20,000.00 | Completed |
| 8 | Understanding The Consumer Behaviour During The Covid--19 Pandemic | Project Leader | University | Universiti Malaysia Terengganu (UMT) | RM10,000.00 | In Progress |
| 9 | Development Of Smart Fishermen Villages Towards Sustainable Development Goals Performance: A Multi Case Study Of Fishermen Villages In Sukabumi District, West Java, Indonesia And Marang District, Terengganu, Malaysia | Co-Researcher | International | UMT | RM20,000.00 | Completed |
| 10 | Development Of Smart Fishermen Villages Toward Sustainable Development Goal Performance | Co-Researcher | International | Universitas Pakuan Indonesia | RM10,000.00 | In Progress |
| 11 | Theory And Inhouse Training On Sampling And Identification Of Microplastic In Water Mrig-nahrim | Co-Researcher | National | Institut Penyelidikan Hidraulik Kebangsaan Malaysia (Nahrim) | RM15,000.00 | Completed |
| 12 | Penyelidikan Impak, Respon Dan Analisis Cba Ke Atas Krisis Banjir Dan Kemarau Bagi Sistem Bekalan Air Di Wilayah Persekutuan Kuala Lumpur | Co-Researcher | National | Institut Penyelidikan Hidraulik Kebangsaan Malaysia (NAHRIM) | RM150,000.00 | In Progress |
TEACHING
Note: This list is compiled based on data from the last five years.
| No. | Subject Name | Degree Level |
|---|---|---|
| 1 | International Marketing | Bachelor |
| 2 | Philosophy Of Management | Bachelor |
| 3 | Electronic Marketing | Bachelor |
| 4 | Management Information System | Bachelor |
| 5 | Management Philosophy | Bachelor |
| 6 | Business Communication | Bachelor |
| 7 | Strategic Management | Bachelor |
| 8 | Business Ethics | Bachelor |
POSTGRADUATE STUDENT
Note: This list is compiled based on data from the last five years.
| No. | Student Name | Degree | Status |
|---|---|---|---|
| 1 | Naji Mohammad Awwad Alrawashdeh | Doctor of Philosophy | Ongoing |
| 2 | Feras Ahmad Moh'd Al-fukaha | Doctor of Philosophy | Completed |
| 3 | Muath Maqbool Hamdan Albhirat | Doctor of Philosophy | Completed |
| 4 | Heba Derar Mohammad Obeidat | Doctor of Philosophy | Ongoing |
| 5 | Abdullah Bin Daraup | Doctor of Philosophy | Ongoing |
| 6 | Najahul Kamilah Aminy Binti Sukri | Doctor of Philosophy | Ongoing |
| 7 | Mohamed Hamed Elsaid Haggag | Master | Completed |
| 8 | Muhammad Ashif Bin Mohd Saperi | Master | Ongoing |
| 9 | Reem Ahmad Jasim Al-mulla | Master | Ongoing |
| 10 | Muhammad Fikkri Bin Zainal Efendi | Master | Ongoing |
INTELLECTUAL PROPERTIES
Note: This list is compiled based on data from the last five years.
| No. | IP Title | IP Type | IP Status | Reference ID | Year |
|---|---|---|---|---|---|
| 1 | This Is Pahang: Promotional Card | Copyright | Awarded | LY2025C10294 | 2026 |
| 2 | Questionnaire For A Study On An Integrated Volunteer Functions Inventory For Sea Turtle Conservation Towards A Better Conservation Marketing | Copyright | Awarded | LY2025C12196 | 2025 |
| 3 | Integrated Volunteer Functions Inventory For Sea Turtle Conservation | Copyright | Awarded | LY2025C12195 | 2025 |
| 4 | Gtc2025 Merchandise | Copyright | Awarded | DV2025C10293 | 2025 |
| 5 | This Is Pahang: Promotional Card | Copyright | Awarded | LY2025C10294 | 2025 |
| 6 | Interview Guide - Understanding Consumer Behavior Post-outbreak Of Covid-19 | Copyright | Pending | LY2024C08143 | 2024 |
| 7 | Governance Policy And Strategies For Sustainable Development In The Smart Fishermen's Village In Marang, Terengganu, Malaysia | Copyright | Pending | LY2024C07028 | 2024 |
| 8 | Pattern Of Smart Fishermen Village Pillar - Marang, Terengganu | Copyright | Pending | LY2024C07028 | 2024 |
| 9 | Questionnaire - Factors Affecting Consumer Continuance Intention Using Online Food Delivery Service Post Covid-19 Pandemic | Copyright | Pending | LY2024C08144 | 2024 |
| 10 | Modul Panduan Akta | Copyright | Awarded | LY2024C01814 | 2024 |
| 11 | S.e.a. Terengganu: A Smart Travel Companion | Copyright | Awarded | LY2023C05303 | 2023 |
| 12 | Modul Pembangunan Copywriting Media Sosial Untuk Pengusaha Rumah Inap | Copyright | Awarded | LY2024C01815 | 2023 |
| 13 | V-cut Unveiling Terengganu¿¿¿s Cultural Treasures | Copyright | Awarded | LY2023C03963 | 2023 |
| 14 | One-fits-all: Terengganu Merchandise | Copyright | Awarded | LY2023C05582 | 2023 |
| 15 | Borang Soal Selidik Tahap Pengalaman Pemasaran Digital Di Kalangan Pengusaha Homestay Kuala Nerus | Copyright | Awarded | LY2022C05689 | 2022 |
| 16 | Inovasi Pembelajaran & Pengajaran Micro-credential Secara 360 Darjah Melalui Model Vark | Copyright | Awarded | LY2022C05687 | 2022 |
| 17 | An Innovative Conference Framework | Copyright | Awarded | LY2022W04144 | 2022 |
CONSULTANCY
Note: This list is compiled based on data from the last five years.
| No. | Title | Date | Level | Client Name |
|---|---|---|---|---|
| 1 | Projek Pemerkasaan Pemasaran Di Wetland School Of Setiu | 01/10/2025 - 01/09/2027 | National | Persatuan Pemuliharaan Dan Ekopelancongan Komuniti Lestari Setiu Wetland (ecoswed) |
| 2 | Pembangunan Design Dan Reka Bentuk Cenderahati Promosi Pelancongan Negeri Terengganu | 01/06/2023 - 01/06/2025 | National | Kerajaan Negeri Terengganu |
| 3 | Kajian Pelaksanaan Program Kesedaran Sumber Air (kessa) Bagi Program Pembangunan Water Balance Bagi Pengurusan Sumber Air Negara (fasa 1) ¿¿¿ National Water Balance System (nawabs) | 01/07/2023 - 01/01/2025 | National | Jabatan Pengairan Dan Saliran Malaysia |
| 4 | Pembangunan Prototaip Aplikasi Ar (augmented Reality) Tourism Untuk Negeri Terengganu | 01/11/2021 - 01/07/2022 | National | Kerajaan Negeri Terengganu |
| 5 | Terengganu Fun Map Project | 01/10/2021 - 01/11/2021 | National | Terengganu State Government |
KNOWLEDGE TRANSFER
Note: This list is compiled based on data from the last five years.
| No. | Title | Year | Level | Collaborator | Funder |
|---|---|---|---|---|---|
| 1 | Projek Pemindahan Ilmu Bagi Program Asnaf To Asnaf 2025: Tuisyen Komuniti Etiqa (kategori Sekolah Menengah) Di Bawah Tajaan Etiqa Family Takaful Berhad Melalui Tabung Zakat Umt | 2025 - 2026 | National | Government | KTAGS |
| 2 | Seascape Explorer: Conserving Nature, Improving Lives | 2025 - 2025 | National | Government | KTP |
| 3 | Pendigitalan Aktiviti Pelancongan Di Kalangan Operator Pelancongan Kuala Nerus | 2023 - 2024 | National | Community | KTAGS |
| 4 | Pelaksanaan Kap Dalam Menaik Taraf Suasana Dan Rekabentuk Dalaman Di Kalangan Pengusaha Homestay Kuala Terengganu | 2023 - 2024 | National | Community | KTAGS |
| 5 | Pendigitalan Pemasaran Di Kalangan Operator Pelancongan Di Kuala Nerus | 2022 - 2023 | National | Community | none |
AWARDS
| No. | Name of Awards/Recognition | Awarding Institution | Year Awarded | Level |
|---|---|---|---|---|
| 1 | A Conceptual Framework Of Aquafarmers' Readiness Smartphone-based Ammonia Detection Application Using Utaut Model | Universiti Malaysia Terengganu | 2025 | National |
| 2 | Examine Factors Influencing The Consumer Continuance Intention To Use Of Online Food Delivery Services After Covid-19 | Universiti Malaysia Terengganu | 2025 | National |
| 3 | S.e.a. Terengganu: A Smart Travel Companion | Universiti Malaysia Terengganu, Universiti Kolej Tati, Universiti Sultan Zainal Abidin | 2024 | National |
| 4 | Halal Tourism The Path To Easy Money And Spiritual Enrichment | Universiti Malaysia Terengganu Dan Kerajaan Negeri Terengganu | 2023 | International |
| 5 | Terengganu Travel Buddy Revolutionizing Travel Experiences | Universiti Malaysia Terengganu Dan Kerajaan Negeri Terengganu | 2023 | International |
| 6 | V Cut Unveiling Terengganu Cultural Treasures | Universiti Malaysia Terengganu Dan Kerajaan Negeri Terengganu | 2023 | International |
| 7 | The Formulation Of Umt Coastal And Water Eco-tourism Towards The Well-being Of The Environment And Community | Universiti Malaysia Terengganu Dan Kerajaan Negeri Terengganu | 2023 | International |
| 8 | One Fits All: Terengganu Merchandise | Universiti Malaysia Terengganu Dan Kerajaan Negeri Terengganu | 2023 | International |
| 9 | An Innovative Conference Framework | Universiti Malaysia Terengganu, Universiti Kolej Tati, Universiti Sultan Zainal Abidin | 2023 | National |
| 10 | Inovasi Landskap Rumah Peranginan Menggunakan Tanaman Sayuran | Universiti Malaysia Terengganu Dan Kerajaan Negeri Terengganu | 2023 | International |
| 11 | Gtc2021: A Revised Conference Framework | Universiti Malaysia Terengganu (umt), Universiti Zainal Abidin (unisza), Universiti College Tati (tatiuc) | 2022 | National |
