ASSOCIATE PROFESSOR DR. SITI NUR 'ATIKAH BINTI ZULKIFFLI
Faculty of Business, Economics & Social Development
atikahzulkiffli@umt.edu.my
https://wise.umt.edu.my/atikahzulkiffli
Executive Summary
-
Expertise
APPLIED SOCIAL SCIENCE AND HUMANITIES
Management
Strategic Management
Resource Management and Sustainable Development
Publications
Indexed Journal (Scopus & Wos)
Non-Indexed Journal
Books
Chapter In Books
Proceedings
RM905,640.00
Approved Grants
8
H-Index (Scopus)
10
Number of Projects
28
Total Postgraduate Students
PUBLICATIONS
Journals
Note: This list is compiled based on data from the last five years.
| No. | Article Title | Year | Journals | Indexing | Authorship |
|---|---|---|---|---|---|
| 1 | Factors Affecting Consumer Continuance Intention During Endemic: The Perspective Of Online Food Delivery Service | 2025 | Asian People Journal | MyCitex | Co Author |
| 2 | The Moderating Role Of Social Capital In The Relationship Between Green Supply Chain Management And Sustainable Business Performance: Evidence From Jordanian Smes | 2023 | International Journal Of Sustainable Development And Planning | Scopus | Corresponding Author |
| 3 | The Impact Of Organizational Culture And Leadership Styles On The Performance Of Public Organizations | 2023 | Corporate Governance And Organizational Behavior Review | Scopus | Co Author |
| 4 | Measuring Third-party Logistics Service Providers??? Innovation Capabilities, Logistics Service Quality, And Sustainable Business Performance A Confirmatory Factor Analysis Approach | 2024 | Asean Entrepreneurship Journal | MyCitex | Corresponding Author |
| 5 | Determinants Of Eco-innovation Capabilities Adapted By Malaysian Smes During The Covid-19 Pandemic | 2024 | Kasetsart Journal Of Social Sciences | Scopus | Main Author |
| 6 | Unlocking Entrepreneurial Potential: Interplay Of Entrepreneurial Education And Educators Catalysts For Determining Entrepreneurial Intention | 2026 | Multidisciplinary Reviews | Scopus | Co Author |
| 7 | The Importance Of Hrm System, Absorptive Capacity, And Innovative Performance In Jordanian Smes: A Proposed Conceptual Framework | 2022 | Journal Of Positive School Psychology | Google Scholar | |
| 8 | Impact Of Electronic Human Resource Management Practices On Perceived Organization Performance: Moderating Role Of Information Technology Capability On Jordanian Universities | 2024 | Pakistan Journal Of Life And Social Sciences | Scopus | Co Author |
| 9 | Unveiling The Nexus Of Corporate Entrepreneurship, Strategic Agility, And Organizational Performance In Jordan’s Ict Sector | 2025 | International Review Of Management And Marketing | Scopus | Co Author |
| 10 | A Study On Factors Influencing Tourist Behavioural Intention In Reducing Single-use Plastic-based Products | 2025 | Journal Of Business And Social Development | MyCitex | |
| 11 | A Study On Strategic Entrepreneurship Orientations: Indicators, Differential Pathways, And Multiple Business Sustainability Outcomes | 2023 | International Journal Of Sustainable Development And Planning | Scopus | Corresponding Author |
| 12 | Sustainable Entrepreneurship In Tourism: Examining The Competence Performance Relationship In Malaysia’s Homestay Sector | 2025 | Journal Of Sustainability Science And Management | Scopus | Co Author |
| 13 | Eco-innovation Capabilities And Sustainable Business Performance During The Covid-19 Pandemic | 2022 | Sustainability (switzerland) | Scopus | Main Author |
| 14 | Nexus Between Total Quality Management And Competitive Advantage In Jordanian Banking Sector: The Mediating Effect Of Quality Performance | 2022 | Corporate Governance And Organizational Behavior Review | Scopus | Co Author |
| 15 | The Relationship Between Job Satisfaction And Affective Commitment Toward Organizational Behavior | 2022 | Corporate Governance And Organizational Behavior Review | Scopus | Co Author |
| 16 | Impact Of Entrepreneurial Inspiration, Awareness, And Skills On University Students’ Entrepreneurial Intentions: The Mediating Role Of Entrepreneurial Education | 2025 | Administrative Sciences | Scopus | Corresponding Author |
| 17 | Impact Of Entrepreneurial Inspiration, Awareness, And Skills On University Students` Entrepreneurial Intentions: The Mediating Role Of Entrepreneurial Education | 2025 | Administrative Sciences | WoS | Corresponding Author |
| 18 | Measuring Third-party Logistics Service Providers??? Innovation Capabilities, Logistics Service Quality, And Sustainable Business Performance A Confirmatory Factor Analysis Approach | 2024 | Asean Entrepreneurship Journal | MyCitex | |
| 19 | The Relationship Among Total Quality Management, Operational Performance And Competitive Advantage In The Jordanian Banking Sector | 2022 | Wseas Transactions On Business And Economics | Scopus | Co Author |
| 20 | The Prisma Statement In Enviropreneurship Study: A Systematic Literature And A Research Agenda | 2024 | Cleaner Engineering And Technology | Scopus | Co Author |
| 21 | A Study On Factors Influencing Tourist Behavioural Intention In Reducing Single-use Plastic-based Products | 2025 | Journal Of Business And Social Development | MyCitex | Corresponding Author |
| 22 | An Analysis Of Eco-innovation Capabilities Among Small And Medium Enterprises In Malaysia | 2023 | Administrative Sciences | WoS | Corresponding Author |
| 23 | The Moderating Role Of An Innovative Culture In The Relationship Between Absorptive Capacity And Innovative Performance Among Jordanian Smes | 2022 | Journal Of Positive School Psychology | Non-Index | Co Author |
Books
| No. | Book Title | Year | Publisher | Authorship |
|---|---|---|---|---|
| 1 | Sustainable Tourism Development Global Strategies, Community Impact And Future Trends | 2025 | Penerbit Umt |
Chapter In Books
| No. | Book Title | Chapter Title | Year | Publisher | Authorship |
|---|---|---|---|---|---|
| 1 | Sustainable Tourism Development: Global Strategies, Communty Impact And Future Trends | Local Communities' Perceptions Toward Homestay Program | 2025 | PENERBIT UMT | Co Author |
| 2 | Sustainable Tourism Development: Global Strategies, Community Impacts And Future Trends | Sustainable Tourism Development: Global Strategies, Community Impacts And Future Trends | 2025 | PENERBIT UMT | |
| 3 | Sustainable Tourism Development: Global Strategies, Community Impacts And Future Trends | Sustainable Tourism Development: Global Strategies, Community Impacts And Future Trends | 2025 | PENERBIT UMT | Corresponding Author |
Proceeding
| No. | Article Title | Year | Proceeding | Indexing | Authorship |
|---|---|---|---|---|---|
| 1 | Inovasi Pembelajaran Sosial Melalui V-care V-concern: #satuhati | 2023 | International Innovation Competition In Education (iice) 2023 | none | |
| 2 | Green Service Quality, Green Corporate Image, Green Customer Satisfaction And Green Customer Loyalty Of Higher Educational Institutions | 2022 | 7th International Conference On Accounting, Business And Economics (icabec 2022) | Google Scholar | Co Author |
RESEARCH GRANTS
Note: This list is compiled based on data from the last five years.
| No. | Grant Title | Role | Level | Funder | Value (RM) | Status |
|---|---|---|---|---|---|---|
| 1 | Strengthening Job Performance And Innovative Work Behaviour In The Malaysian Nonprofit Sector: The Crucial Role Of High Involvement Work Practices | Co-Researcher | National | KEMENTERIAN PENDIDIKAN TINGGI (KPT) | RM81,200.00 | In Progress |
| 2 | Modelling Farmers` Readiness For Smartphone-based Ammonia Detection Applications In Advancing Malaysia`s Smart Aquaculture Future | Project Leader | National | KEMENTERIAN PENDIDIKAN TINGGI (KPT) | RM198,450.00 | In Progress |
| 3 | The Effects Of Digital Marketing On Sustainable Business Performance Of Homestay Entrepreneurs In Terengganu, Malaysia | Project Leader | University | UMT | RM7,000.00 | In Progress |
| 4 | The Effects Of Digital Marketing On Sustainable Business Performance Of Homestay Entrepreneurs In Terengganu, Malaysia | Co-Researcher | University | Universiti Malaysia Terengganu (UMT) | RM7,000.00 | In Progress |
| 5 | Pemindahan Ilmu: Ramalan Ancaman Dan Pencegahan Hakisan Pantai Melalui Aplikasi C-pesisir Dan Struktur E-fence Serta Kesediaan Berubah Komuniti Pesisir Di Kuala Nerus, Terengganu | Co-Researcher | University | UMT | RM200,000.00 | Completed |
| 6 | A Mathematical Modelling To Assess The Economy Of Local Vendors And Environmental Quality At Kapas Island | Co-Researcher | National | JABATAN PELANCONGAN NEGERI TERENGGANU | RM6,000.00 | Completed |
| 7 | A Mathematical Modelling To Assess The Economy Of Local Vendors And Environmental Quality At Kapas Island | Co-Researcher | National | Jabatan Pelancongan Negeri Terengganu | RM6,000.00 | Completed |
| 8 | Penyelidikan Impak, Respon, Dan Analisis Cba Ke Atas Banjir Dan Kemarau Bagi Sistem Bekalan Air Di Wilayah Persekutuan Kuala Lumpur. | Co-Researcher | Industry | Institut Penyelidikan Hidraulik Kebangsaan Malaysia (NAHRIM) | RM150,000.00 | In Progress |
| 9 | Transformational Leadership And Organizational Commitment. A New Moderated Mediation Model Of Organizational Politics And Workplace Spirituality In Malaysian Seaports | Co-Researcher | National | Kementerian Pendidikan Malaysia | RM49,850.00 | Completed |
| 10 | Modelling Sustainable Business Performance Of Malaysia Smes Via Eco-innovation Capability | Project Leader | National | Kementerian Pendidikan Malaysia (KPM) | RM80,940.00 | Completed |
TEACHING
Note: This list is compiled based on data from the last five years.
| No. | Subject Name | Degree Level |
|---|---|---|
| 1 | Retailing | Bachelor |
| 2 | Channels Management | Bachelor |
| 3 | Entrepreneurship | Bachelor |
| 4 | Final Year Project I | Bachelor |
| 5 | Principles Of Marketing | Bachelor |
| 6 | Marketing Research | Bachelor |
| 7 | Organizational Behavior | Bachelor |
| 8 | Operations And Quality Management | Bachelor |
| 9 | Strategic Management | Bachelor |
| 10 | Management Philosophy | Bachelor |
| 11 | Merchandise And Purchasing Management | Bachelor |
| 12 | Final Year Project Ii | Bachelor |
| 13 | Retail Management | Bachelor |
| 14 | Organizational Behaviour | Bachelor |
| 15 | Merchandising And Purchasing Management | Bachelor |
| 16 | Social Marketing | Bachelor |
| 17 | Basic Entrepreneurship | Bachelor |
| 18 | Retailing Management | Bachelor |
POSTGRADUATE STUDENT
Note: This list is compiled based on data from the last five years.
| No. | Student Name | Degree | Status |
|---|---|---|---|
| 1 | Naji Mohammad Awwad Alrawashdeh | Doctor of Philosophy | Ongoing |
| 2 | Yousef Amin Salman Almahasneh | Doctor of Philosophy | Completed |
| 3 | Batool Ibrahim Nasr Allah Alrfooh | Doctor of Philosophy | Completed |
| 4 | Mohammad Ali Ibrahim Alkhasabah | Doctor of Philosophy | Completed |
| 5 | Muhammad Usman | Doctor of Philosophy | Completed |
| 6 | Muhammad Hassan | Doctor of Philosophy | Completed |
| 7 | Sajeda Ahmad Mohammad Alma'abreh | Doctor of Philosophy | Completed |
| 8 | Ghulam Mujtaba | Doctor of Philosophy | Completed |
| 9 | Muath Maqbool Hamdan Albhirat | Doctor of Philosophy | Completed |
| 10 | Heba Derar Mohammad Obeidat | Doctor of Philosophy | Ongoing |
| 11 | Abdallah Aref Mahfouz Abu Karaki | Doctor of Philosophy | Completed |
| 12 | Muhammad Junaid Zafar | Doctor of Philosophy | Ongoing |
| 13 | Haque Md Nazmul | Doctor of Philosophy | Ongoing |
| 14 | Mohammad Mansour Mahmoud Albsal | Doctor of Philosophy | Ongoing |
| 15 | Abdalkrim Hamdan Saleh Mohammed Hamdan | Doctor of Philosophy | Ongoing |
| 16 | Ahmed Mahmoud Turki Aldarabseh | Doctor of Philosophy | Ongoing |
| 17 | Najahul Kamilah Aminy Binti Sukri | Doctor of Philosophy | Ongoing |
| 18 | Nur Hidayah Hadi | Master | Completed |
| 19 | Aizuddin Hanis Bin Ahmad @ Awang | Master | Completed |
| 20 | Ashbie Binti Mohamad | Master | Completed |
| 21 | Aina Syuhaila Binti Muhamad | Master | Completed |
| 22 | Najahul Kamilah Aminy Binti Sukri | Master | Completed |
| 23 | Nur Farah Zafira Binti Zaidi | Master | Completed |
| 24 | Moniko | Master | Ongoing |
| 25 | Muhammad Fikkri Bin Zainal Efendi | Master | Ongoing |
| 26 | Wan Hazirah Binti Wan Haron | Master | Ongoing |
| 27 | Muhammad Nur Fitri Bin Deraman | Master | Ongoing |
| 28 | Ahmad Aiman Safiy Sukri | Master | Ongoing |
INTELLECTUAL PROPERTIES
Note: This list is compiled based on data from the last five years.
| No. | IP Title | IP Type | IP Status | Reference ID | Year |
|---|---|---|---|---|---|
| 1 | This Is Pahang: Promotional Card | Copyright | Awarded | LY2025C10294 | 2025 |
| 2 | Gtc2025 Merchandise | Copyright | Awarded | DV2025C10293 | 2025 |
| 3 | Modul Panduan Akta Dan Perundangan Berkaitan Rumah Inap | Copyright | Awarded | CRLY2024C01814 | 2024 |
| 4 | Modul Pembangunan Copywriting Media Sosial Untuk Pengusaha Rumah Inap | Copyright | Awarded | CRLY2024C01815 | 2024 |
| 5 | S.e.a. Terengganu: A Smart Travel Companion | Copyright | Awarded | CRLY2023C05303 | 2023 |
| 6 | One-fits-all: Terengganu Merchandise | Copyright | Awarded | AR2023C05582 | 2023 |
| 7 | Borang Soal Selidik Tahap Pengetahuan Pemasaran Digital Di Kalangan Pengusaha Homestay Kuala Nerus | Copyright | Awarded | LY2022C05689 | 2022 |
| 8 | Lnovasi Pembelajaran & Pengajaran Micro-credential Secara 360 Darjah Melalui Model Vark | Copyright | Awarded | LY2022C05687 | 2022 |
| 9 | V-care V-concern #satuhati | Copyright | Awarded | LY2022C05688 | 2022 |
CONSULTANCY
Note: This list is compiled based on data from the last five years.
| No. | Title | Date | Level | Client Name |
|---|---|---|---|---|
| 1 | Perunding Bagi Projek Pemerkasaan Pemasaran Di Wetland School Of Setiu | 01/10/2025 - 01/10/2027 | National | Persatuan Pemuliharaan Dan Ecopelancongan Komuniti Lestari Setiu Wetland (ecoswed) |
| 2 | Perunding Pembangunan Media Sosial Dan "beautification" Produk Lembaga Kebajikan Perempuan Islam Malaysia Terengganu | 01/05/2024 - 01/10/2024 | National | Lembaga Kebajikan Perempuan Islam Malaysia Terengganu |
| 3 | Perunding Pembangunan Design Dan Reka Bentuk Cenderahati Promosi Pelancongan Negeri Terengganu | 01/10/2023 - 01/09/2024 | National | Jabatan Pelancongan Negeri Terengganu |
KNOWLEDGE TRANSFER
Note: This list is compiled based on data from the last five years.
| No. | Title | Year | Level | Collaborator | Funder |
|---|---|---|---|---|---|
| 1 | Projek Pemindahan Ilmu Bagi Program Asnaf To Asnaf 2025: Tuisyen Komuniti Etiqa (kategori Sekolah Menengah) Di Bawah Tajaan Etiqa Family Takaful Berhad Melalui Tabung Zakat Umt | 2025 - 2026 | National | Industry | ETIQA FAMILY TAKAFUL BERHAD DAN TABUNG ZAKAT UMT |
| 2 | Pendigitalan Aktiviti Pelancongan Di Kalangan Operator Pelancongan Kuala Nerus | 2023 - 2024 | University | Community | KTAGS |
| 3 | Pelaksanaan Kap Dalam Menaik Taraf Suasana Dan Rekabentuk Dalaman Di Kalangan Pengusaha Homestay Kuala Terengganu | 2023 - 2024 | University | Community | KTAGS |
| 4 | Pendigitalan Pemasaran Di Kalangan Operator Pelancongan Di Kuala Nerus | 2022 - 2023 | National | Community | none |
| 5 | Pendigitalan Pemasaran Di Kalangan Operator Pelancongan Di Kuala Nerus | 2022 - 2023 | University | Community | KTAGS |
| 6 | International Sulam | 2023 - 2023 | International | University | none |
| 7 | V-care V-concern: #satuhati | 2022 - 2023 | International | Community | none |
AWARDS
| No. | Name of Awards/Recognition | Awarding Institution | Year Awarded | Level |
|---|---|---|---|---|
| 1 | A Conceptual Framework Of Aquafarmers Readiness Smartphone-based Ammonia Detection Application Using Utaut Model | Universiti Malaysia Terengganu | 2025 | International |
| 2 | S.e.a. Terengganu: A Smart Travel Companion | Universiti Malaysia Terengganu | 2024 | International |
| 3 | Mengintegrasi Teknologi Melalui Risalah Pintar Bagi Pelancongan Berkesan Dan Mampan | Centre For Fundamental And Continuing Education (ppal) Umt | 2024 | International |
| 4 | Best Poster Award | Universiti Malaysia Terengganu (umt); Universiti Sultan Zainal Abidin (unisza) & Universiti College Tati | 2024 | International |
| 5 | S.e.a. Terengganu: A Smart Travel Companion | Universiti Malaysia Terengganu | 2024 | International |
| 6 | Halal Tourism: The Path To Easy Money And Spiritual Enrichment | Universiti Malaysia Terengganu | 2023 | International |
| 7 | An Innovative Conference Framework | University College Tati (uc Tati) | 2023 | National |
| 8 | One-fits-all: Terengganu Merchandise | Universiti Malaysia Terengganu | 2023 | International |
| 9 | S.e.a. Terengganu: A Smart Travel Companion | Universiti Malaysia Terengganu | 2023 | International |
| 10 | Inovasi Pembelajaran Sosial Melalui V-care V-concern: #satuhati | Universiti Teknologi Malaysia | 2023 | International |
| 11 | Inovasi Pembelajaran Sosial Melalui V-care V-concern: #satuhati | Universiti Malaysia Terengganu | 2022 | National |
| 12 | Peningkatan Kelayakan Pekerjaan Graduan Melalui Penilaian Video | Kementerian Pengajian Tinggi | 2022 | National |
| 13 | Gtc2021: A Revised Conference Framework | Universiti Sultan Zainal Abidin | 2022 | National |
| 14 | Inovasi Pengurusan Kelas Mooc Berkredit Melalui Intervensi Cqi | Universiti Malaysia Terengganu | 2022 | National |
