DR. NOOR FADHIHA BINTI MOKHTAR
Faculty of Business, Economics & Social Development
noorfadhiha@umt.edu.my
https://wise.umt.edu.my/noorfadhiha
Executive Summary
-
Expertise
APPLIED SOCIAL SCIENCE AND HUMANITIES
Business
Specialist Topics in Business
E-Commerce Business (Including Mobile Commerce)
Publications
Indexed Journal (Scopus & Wos)
Non-Indexed Journal
Books
Chapter In Books
Proceedings
RM160,100.00
Approved Grants
3
H-Index (Scopus)
4
Number of Projects
11
Total Postgraduate Students
PUBLICATIONS
Journals
Note: This list is compiled based on data from the last five years.
| No. | Article Title | Year | Journals | Indexing | Authorship |
|---|---|---|---|---|---|
| 1 | The Moderating Effects Of Perceived Risk In The Water Theme Park Industry: Applying The Extended Theory Of Planned Behaviour | 2025 | Journal Of Tourism And Services | WoS | Co Author |
| 2 | The Antecedents Of Recycling Behaviour Among Online Consumers Concerning E-commerce Packaging Waste | 2024 | Paper Asia | Scopus | Main Author |
| 3 | Eco-friendly Beauty Products In Malaysia: Unveiling Consumer Purchase Intentions And Influential Factors | 2023 | International Journal Of Business And Technology Management | MyCitex | Corresponding Author |
| 4 | The Effect Of Ict Infrastructure On Business Performance Of Micro And Small Enterprises In Yemen: The Moderating Effect Of Social Media Marketing | 2023 | International Journal Of Procurement Management | Scopus | Co Author |
| 5 | Sailing Into Cyber Awareness: Exploring Determinants Of Security Behaviour Among Seafarers | 2026 | Journal Of Advanced Research In Business And Management Studies | MyCitex | Corresponding Author |
| 6 | Building Customer Brand Loyalty Through Retail Brand Experience And Brand Love: The Case Of Hijab Fashion | 2026 | Gadjah Mada International Journal Of Business | Scopus | Co Author |
| 7 | Halal Fashion Consumption: Understanding Determinants Of Brand Loyalty Among Hijab Consumers | 2026 | International Review Of Management And Marketing | Scopus | Co Author |
| 8 | Investigating The Effect Of Market Orientation On The Performance Of Micro And Small Enterprises In Yemen: The Moderating Role Of Social Media Marketing Adoption | 2024 | International Journal Of Services And Operations Management | Scopus | Corresponding Author |
| 9 | Exploring The Success Factor Of Social Media Marketing Strategies Among Micro-enterprises In Malaysia | 2023 | International Journal Of Electronic Business | Scopus | Main Author, Corresponding Author |
| 10 | E-commerce Packaging Waste In Malaysia – Where Does It All End Up? | 2024 | Paper Asia | Scopus | Main Author |
| 11 | Enforcement Branding Choice For Smes Specialty Food Brands Among Indonesian Millennials | 2024 | Abac Journal | Scopus | Co Author |
| 12 | Digital Natives` Privacy Concerns In Ehealth Platforms | 2025 | Digital Transformation And Society | Scopus | Co Author |
| 13 | Determinants Of Internet Media Abuse In The Workplace Using Theory Of Planned Behavior | 2022 | International Journal Of Finance, Economics And Business | Google Scholar | Corresponding Author |
| 14 | Concern For Information Privacy Among Internet Users In E-health Platforms | 2025 | Pertanika Journal Of Social Science And Humanities | WoS | Co Author |
| 15 | Understanding The Determinants Of Consumers` Intention To Recycle E-commerce Packaging Waste | 2026 | International Journal Of Environment And Waste Management | WoS | Main Author, Corresponding Author |
| 16 | Technological Readiness And Business Performance: The Mediating Effect Of Social Media Marketing | 2025 | International Journal Of Advances In Applied Sciences | Scopus | Corresponding Author |
| 17 | E-commerce Waste Management: A Systematic Review | 2025 | International Journal Of Advances In Applied Sciences | Scopus | Corresponding Author |
Books
| No. | Book Title | Year | Publisher | Authorship |
|---|
Chapter In Books
| No. | Book Title | Chapter Title | Year | Publisher | Authorship |
|---|
Proceeding
| No. | Article Title | Year | Proceeding | Indexing | Authorship |
|---|---|---|---|---|---|
| 1 | Brain Drain: Hubungan Modal Psikologi (psycap) Dan Program Mentor Keusahawanan Ke Atas Niat Keusahawanan Graduan Terengganu | 2023 | Madani | none | Co Author |
| 2 | Factors Affecting Asian Seafarers` Safety Culture Practices Under The Safety Management System | 2023 | Aip Conference Proceedings | Scopus | Corresponding Author |
| 3 | Examining The Shipboard Safety Behaviour Of Malaysian Seafarers: A Health Belief Model Perspectives | 2023 | Aip Conference Proceedings | Scopus | Corresponding Author |
RESEARCH GRANTS
Note: This list is compiled based on data from the last five years.
| No. | Grant Title | Role | Level | Funder | Value (RM) | Status |
|---|---|---|---|---|---|---|
| 1 | Cyber Risk Prevention Framework For Esports Player In Malaysia | Co-Researcher | National | KEMENTERIAN PENDIDIKAN TINGGI (KPT) | RM98,300.00 | In Progress |
| 2 | Determinants Of Recycling E-commerce Packaging Waste Behaviour Of Online Shoppers For Environmental Sustainability | Project Leader | University | UMT | RM7,000.00 | In Progress |
| 3 | Determinants Of Recycling E-commerce Packaging Waste Behavior Of Online Shoppers For Environmental Sustainability | Project Leader | University | Universiti Malaysia Terengganu (UMT) | RM7,000.00 | In Progress |
| 4 | Keberkesanan Penyampaian Maklumat Pentadbiran Negeri Terengganu | Co-Researcher | National | TERENGGANU STRATEGIC & INTEGRITY INSTITUTE (TSIS) | RM47,800.00 | Completed |
TEACHING
Note: This list is compiled based on data from the last five years.
| No. | Subject Name | Degree Level |
|---|---|---|
| 1 | Entrepreneurship | Bachelor |
| 2 | Philosophy Of Management | Bachelor |
| 3 | Product Management | Bachelor |
| 4 | Principles Of Management | Bachelor |
| 5 | Channels Management | Bachelor |
| 6 | Electronic Marketing | Bachelor |
| 7 | Management Information System | Bachelor |
| 8 | International Marketing | Master |
| 9 | Organizational Behavior | Bachelor |
| 10 | Integrated Marketing Communications | Bachelor |
| 11 | International Marketing | Bachelor |
| 12 | Direct Marketing | Bachelor |
| 13 | Industrial Training | Bachelor |
| 14 | Principles Of Marketing | Bachelor |
| 15 | E-commerce Technology | Master |
| 16 | Basic Entrepreneurship | Bachelor |
| 17 | Marketing Management | Bachelor |
| 18 | Operations And Quality Management | Bachelor |
POSTGRADUATE STUDENT
Note: This list is compiled based on data from the last five years.
| No. | Student Name | Degree | Status |
|---|---|---|---|
| 1 | Sabri Shaker Ashoor Bin-obaidellah | Doctor of Philosophy | Completed |
| 2 | Farrah Nadia Binti Baharuddin | Doctor of Philosophy | Ongoing |
| 3 | Norlailazarida Binti Hashim | Doctor of Philosophy | Ongoing |
| 4 | Umi Umairah Binti Mohd Hanafi | Doctor of Philosophy | Ongoing |
| 5 | Mohammad Nazrul Fahmi Bin Abdul Rahim | Doctor of Philosophy | Ongoing |
| 6 | Hasivini A/p Manaoogaran | Doctor of Philosophy | Ongoing |
| 7 | Fatin Solehah Ahmad | Master | Completed |
| 8 | Mohd Azrul Abd Aziz | Master | Completed |
| 9 | Saravanan Krishnan | Master | Completed |
| 10 | Ahmad Tasnim Mohamed @ Dol | Master | Completed |
| 11 | Vinesh Rajandran | Master | Completed |
INTELLECTUAL PROPERTIES
Note: This list is compiled based on data from the last five years.
| No. | IP Title | IP Type | IP Status | Reference ID | Year |
|---|
CONSULTANCY
Note: This list is compiled based on data from the last five years.
| No. | Title | Date | Level | Client Name |
|---|
KNOWLEDGE TRANSFER
Note: This list is compiled based on data from the last five years.
| No. | Title | Year | Level | Collaborator | Funder |
|---|---|---|---|---|---|
| 1 | Keberkesanan Intervensi Digital Dalam Memperkasa Usahawan Oku Terhadap Penggunaan Laman Sesawang Dan Pemasaran Digital | 2025 - 2026 | National | Government | KTP |
| 2 | Pemerkasaan Usahawan Wanita Dalam Perubatan Tradisional Dan Perbidanan Melalui Inovasi Produk Dan Pemasaran Digital | 2022 - 2023 | University | Community | none |
| 3 | Terokai Ilmu Perniagaan Digital | 2022 - 2023 | University | Government | none |
| 4 | Pemerkasaan Teori Ke Aplikasi Pemasaran Digital: Pembangunan Laman Web Perniagaan Mikro Dalam Sektor Makanan Dan Minuman | 2021 - 2022 | University | Community | none |
| 5 | Produk Kecantikan: Ketahui Hak Anda | 2021 - 2022 | University | University | none |
AWARDS
| No. | Name of Awards/Recognition | Awarding Institution | Year Awarded | Level |
|---|
