ASSOCIATE PROFESSOR DR. SAFIEK BIN MOKHLIS
Faculty of Business, Economics & Social Development
safiek@umt.edu.my
https://wise.umt.edu.my/safiek
Executive Summary
-
Expertise
APPLIED SOCIAL SCIENCE AND HUMANITIES
Advertising And Marketing
Marketing
Consumer Behaviour
Publications
Indexed Journal (Scopus & Wos)
Non-Indexed Journal
Books
Chapter In Books
Proceedings
RM268,360.00
Approved Grants
9
H-Index (Scopus)
9
Number of Projects
6
Total Postgraduate Students
PUBLICATIONS
Journals
Note: This list is compiled based on data from the last five years.
| No. | Article Title | Year | Journals | Indexing | Authorship |
|---|---|---|---|---|---|
| 1 | Factors Influencing International Tourists To Revisit Cultural And Heritage Sites In Jordan | 2026 | International Journal Of Tourism Policy | Scopus | Co Author |
| 2 | Halal Fashion Consumption: Understanding Determinants Of Brand Loyalty Among Hijab Consumers | 2026 | International Review Of Management And Marketing | Scopus | Co Author |
| 3 | The Effect Of Social Aspects On International Tourists` Revisit Intention To Cultural And Heritage Sites In Jordan: The Mediating Role Of Destination Image | 2025 | Advances In Hospitality And Tourism Research-ahtr | WoS | Co Author |
| 4 | Chatbots Adoption Intention In Public Sector In Malaysia From The Perspective Of Toe Framework. The Moderated And Mediation Model | 2024 | Journal Of Science And Technology Policy Management | WoS | Co Author |
| 5 | Child Maintenance In Malaysia: Are The Amounts Sufficient? | 2023 | Geografia-malaysian Journal Of Society And Space | MyCitex | Corresponding Author |
| 6 | Model Pengukuran Pengupayaan Guru, Iklim Inovasi Sekolah Dan Tingkah Laku Kerja Inovatif: Pendekatan Analisis Faktor Pengesahan | 2023 | Attarbawiy: Malaysian Online Journal Of Education | MyCitex | Corresponding Author |
| 7 | Teachers’ Autonomy And Innovative Work Behavior: The Mediating Role Of Schools’ Innovation Climate | 2024 | International Journal Of Evaluation And Research In Education | Scopus | Main Author, Corresponding Author |
| 8 | The Effect Of Social Aspects On International Tourists’ Revisit Intention To Cultural And Heritage Sites In Jordan: The Mediating Role Of Destination Image | 2025 | Advances In Hospitality And Tourism Research | Scopus | Co Author |
| 9 | Teachers’ Autonomy And Innovative Work Behavior: The Mediating Role Of Schools’ Innovation Climate | 2024 | International Journal Of Evaluation And Research In Education | Scopus | Main Author, Corresponding Author |
| 10 | The Antecedents Of Recycling Behaviour Among Online Consumers Concerning E-commerce Packaging Waste | 2024 | Paper Asia | Scopus | Co Author |
| 11 | School Innovation Climate As A Driver Of Teachers’ Innovative Work Behavior: The Mediating Role Of Self-efficacy | 2025 | International Journal Of Evaluation And Research In Education | Scopus | Main Author, Corresponding Author |
| 12 | Understanding The Determinants Of Consumers` Intention To Recycle E-commerce Packaging Waste | 2026 | International Journal Of Environment And Waste Management | WoS | Co Author |
| 13 | Investigating The Effect Of Market Orientation On The Performance Of Micro And Small Enterprises In Yemen: The Moderating Role Of Social Media Marketing Adoption | 2024 | International Journal Of Services And Operations Management | Scopus | Co Author |
| 14 | Custody Decisions By Syariah Courts In Malaysia: An Empirical Study | 2025 | Asian Journal Of Law And Governance | MyCitex | Co Author |
| 15 | Technological Readiness And Business Performance: The Mediating Effect Of Social Media Marketing | 2025 | International Journal Of Advances In Applied Sciences | Scopus | Co Author |
| 16 | Does Legal Representation Influence Amount Of Awards In Child Maintenance? A Quantitative Analysis Of Selected Cases In Malaysian Syariah Courts | 2023 | Journal Of Nusantara Studies-jonus | WoS | Corresponding Author |
| 17 | E-commerce Waste Management: A Systematic Review | 2025 | International Journal Of Advances In Applied Sciences | Scopus | Co Author |
| 18 | Predicting Malaysian University Students` Intent To Pursue Retailing Career: Applicability Of Theory Of Planned Behavior | 2022 | International Journal Of Professional Business Review | Scopus | Main Author |
| 19 | Determinants Of Internet Media Abuse In The Workplace Using Theory Of Planned Behavior | 2022 | International Journal Of Finance, Economics And Business | Google Scholar | Co Author |
| 20 | Does Teacher Empowerment Contribute To Innovative Work Behaviour? | 2024 | International Journal Of Management In Education | Scopus | Main Author |
| 21 | Child Maintenance In Malaysia: Are The Amounts Sufficient? | 2023 | Geografia-malaysian Journal Of Society & Space | WoS | Corresponding Author |
| 22 | The Effect Of Ict Infrastructure On Business Performance Of Micro And Small Enterprises In Yemen: The Moderating Effect Of Social Media Marketing | 2023 | International Journal Of Procurement Management | Scopus | Co Author |
| 23 | The Impact Of Teacher Empowerment On Schools’ Innovation Climate | 2025 | Journal Of Education And Learning | Scopus | Main Author, Corresponding Author |
| 24 | Impacts Of Country-specific Aspects On Tourists’ Revisit Intentions To Cultural Heritage Sites: The Mediating Role Of Destination Image | 2026 | Tourism And Hospitality Management | Scopus | Co Author |
| 25 | The Mediation Effect Of Self-efficacy On The Relationship Between Teachers’ Autonomy And Innovative Work Behaviour | 2025 | International Journal Of Work Innovation | Scopus | Main Author |
| 26 | To Stay Or To Switch: The Mediation Effect Of Scepticism On Switching Intention To Halal Cosmetics From The Perspective Of The Pull-push-mooring Theory | 2024 | Journal Of Islamic Marketing | WoS | Co Author |
Books
| No. | Book Title | Year | Publisher | Authorship |
|---|
Chapter In Books
| No. | Book Title | Chapter Title | Year | Publisher | Authorship |
|---|
Proceeding
| No. | Article Title | Year | Proceeding | Indexing | Authorship |
|---|---|---|---|---|---|
| 1 | An Empirical Study Of Custody Decisions By Syariah Courts In Malaysia | 2025 | 5th Asnet Virtual Conference On Social Sciences, Education And Technology 2025 (avset2025) | none | Co Author |
RESEARCH GRANTS
Note: This list is compiled based on data from the last five years.
| No. | Grant Title | Role | Level | Funder | Value (RM) | Status |
|---|---|---|---|---|---|---|
| 1 | Pembentukan Model Kelestarian Kualiti Hidup Penduduk Melalui Keinginan Menggunakan Teknologi Tenaga Boleh Diperbaharui | Co-Researcher | National | KEMENTERIAN PENDIDIKAN TINGGI (KPT) | RM29,760.00 | In Progress |
| 2 | Cyber Risk Prevention Framework For Esports Player In Malaysia | Co-Researcher | National | KEMENTERIAN PENDIDIKAN TINGGI (KPT) | RM98,300.00 | In Progress |
| 3 | Cyber Risk Prevention Framework For Esports Player In Malaysia | Co-Researcher | National | Kementerian Pengajian Tinggi (KPT) | RM98,300.00 | In Progress |
| 4 | Determinants Of Recycling E-commerce Packaging Waste Behaviour Of Online Shoppers For Environmental Sustainability | Co-Researcher | University | UMT | RM7,000.00 | In Progress |
| 5 | Determinants Of Recycling E-commerce Packaging Waste Behavior Of Online Shoppers For Environmental Sustainability | Co-Researcher | University | Universiti Malaysia Terengganu (UMT) | RM7,000.00 | In Progress |
| 6 | Pengaruh Pengupayaan Guru Terhadap Iklim Inovasi Sekolah Dan Tingkah Laku Kerja Inovatif Guru | Project Leader | University | UMT | RM7,000.00 | In Progress |
| 7 | Pengupayaan, Iklim Inovasi Dan Tingkah Laku Kerja Inovatif Guru | Project Leader | University | Universiti Malaysia Terengganu (UMT) | RM7,000.00 | In Progress |
| 8 | Persepsi Dan Faktor Penentu Terhadap Keperluan Nafkah Minimum Anak | Co-Researcher | University | UMT | RM7,000.00 | Completed |
| 9 | Persepsi Dan Faktor Penentu Terhadap Keperluan Nafkah Minimum Anak | Co-Researcher | University | Universiti Malaysia Terengganu (UMT) | RM7,000.00 | In Progress |
TEACHING
Note: This list is compiled based on data from the last five years.
| No. | Subject Name | Degree Level |
|---|---|---|
| 1 | Consumer Behaviour | Bachelor |
| 2 | Industrial Training | Bachelor |
| 3 | Integrated Marketing Communications | Bachelor |
| 4 | Product Management | Bachelor |
| 5 | Channels Management | Bachelor |
| 6 | Marketing Research | Bachelor |
| 7 | Quantitative Methods In Decision Making | Bachelor |
| 8 | Service Marketing | Bachelor |
| 9 | Principles Of Marketing | Bachelor |
| 10 | Business Laws | Bachelor |
| 11 | Current Issues In Management | Bachelor |
| 12 | Marketing Communications | Bachelor |
| 13 | Research Project I | Bachelor |
| 14 | Services Marketing | Bachelor |
| 15 | Strategic Management | Bachelor |
| 16 | Consumer Behavior | Bachelor |
| 17 | Retail Management | Bachelor |
| 18 | Final Year Project I | Bachelor |
| 19 | International Marketing | Bachelor |
| 20 | Marketing Management | Bachelor |
| 21 | Research Project Ii | Bachelor |
| 22 | Basic Entrepreneurship | Bachelor |
| 23 | Business Communication | Bachelor |
| 24 | Commercial Laws | Bachelor |
| 25 | Company Laws | Bachelor |
POSTGRADUATE STUDENT
Note: This list is compiled based on data from the last five years.
| No. | Student Name | Degree | Status |
|---|---|---|---|
| 1 | Sabri Shaker Ashoor Bin-obaidellah | Doctor of Philosophy | Completed |
| 2 | Farrah Nadia Binti Baharuddin | Doctor of Philosophy | Ongoing |
| 3 | Khalid Ayesh Ali Alawneh | Doctor of Philosophy | Ongoing |
| 4 | Indriana Damaianti | Doctor of Philosophy | Ongoing |
| 5 | Hasivini A/p Manaoogaran | Doctor of Philosophy | Ongoing |
| 6 | Sujana Shafi | Doctor of Philosophy | Ongoing |
INTELLECTUAL PROPERTIES
Note: This list is compiled based on data from the last five years.
| No. | IP Title | IP Type | IP Status | Reference ID | Year |
|---|
CONSULTANCY
Note: This list is compiled based on data from the last five years.
| No. | Title | Date | Level | Client Name |
|---|
KNOWLEDGE TRANSFER
Note: This list is compiled based on data from the last five years.
| No. | Title | Year | Level | Collaborator | Funder |
|---|---|---|---|---|---|
| 1 | Terokai Ilmu Perniagaan Digital | 2022 - 2023 | University | Government | none |
AWARDS
| No. | Name of Awards/Recognition | Awarding Institution | Year Awarded | Level |
|---|
