ASSOCIATE PROFESSOR DR. ZALEHA BINTI MOHAMAD
Faculty of Business, Economics & Social Development
zaleha.m@umt.edu.my
https://wise.umt.edu.my/zaleha.m
Executive Summary
-
Expertise
APPLIED SOCIAL SCIENCE AND HUMANITIES
Tourism And Hospitality
Tourism Studies
Tourism Management
Publications
Indexed Journal (Scopus & Wos)
Non-Indexed Journal
Books
Chapter In Books
Proceedings
RM1,920,200.00
Approved Grants
7
H-Index (Scopus)
18
Number of Projects
8
Total Postgraduate Students
PUBLICATIONS
Journals
Note: This list is compiled based on data from the last five years.
| No. | Article Title | Year | Journals | Indexing | Authorship |
|---|---|---|---|---|---|
| 1 | Insights Into Logistic Strategy: A Progressive Factor Analysis Of Outsourcing Intentions Among Sme Owners | 2024 | Applied Mathematics And Information Sciences | Scopus | Co Author |
| 2 | Digital Approach Towards Community-based Activities With Culture And Heritage During Covid-19: Knowledge Transfer A Narrative Experience | 2022 | International Journal Of Advances In Social Sciences And Humanities | Google Scholar | Co Author |
| 3 | Sustainable Entrepreneurship In Tourism: Examining The Competence Performance Relationship In Malaysia’s Homestay Sector | 2025 | Journal Of Sustainability Science And Management | Scopus | Co Author |
| 4 | Effect Of Covid-19 Pandemic Towards Behavioral Strategies Among Community In Perhentian Island | 2023 | Res Militaris | Google Scholar | |
| 5 | Big Five Personality Traits On Migration Intention Among Terengganu Graduates | 2023 | Malaysian Journal Of Consumer And Family Economics | Scopus | Co Author |
| 6 | The Influence Of Environmental Attitude And Destination Image On Selecting Sustainable Tourism Destination | 2024 | Bimb-eaga Journal For Sustainable Tourism Development | Non-Index | |
| 7 | Factor Influencing Consumers` Behavioural Intention Towards The Adoption Of Mobile Payment In Saudi Arabia | 2024 | Pacific Business Review International | WoS | Main Author |
| 8 | Impact Of Talent Management On Human Capital Performance: Moderating Role Of Organizational Commitment | 2024 | Pakistan Journal Of Life And Social Sciences | Scopus | Corresponding Author |
| 9 | Understanding Consumer Behaviour Towards Water Usage Efficiency In Terengganu | 2025 | Water Conservation And Management | Scopus | Co Author |
| 10 | Community Engagement And Social Innovation Through Knowledge Transfer: Micro Evidence From Setiu Fishermen In Terengganu, Malaysia | 2023 | Journal Of The Knowledge Economy | Scopus | Co Author |
| 11 | Impact Of Covid-19 Pandemic On Redang And Perhentian Island Communities Behavioral Strategy | 2023 | Journal Of Environmental Management And Tourism | Scopus | Main Author, Corresponding Author |
| 12 | Enhancing And Sustaining Employee Engagement Through Hrm Practices: A Study On Indian Unicorn Startups | 2023 | Problems And Perspectives In Management | Scopus | Co Author |
| 13 | The Impact Of Digital Entrepreneurial Competencies, Digital Literacy And Government Support On Digital Entrepreneurship Using Regression Analysis | 2025 | Economics - Innovative And Economics Research Journal | Scopus | Main Author |
Books
| No. | Book Title | Year | Publisher | Authorship |
|---|
Chapter In Books
| No. | Book Title | Chapter Title | Year | Publisher | Authorship |
|---|
Proceeding
| No. | Article Title | Year | Proceeding | Indexing | Authorship |
|---|---|---|---|---|---|
| 1 | Stakeholder Perspectives On The Sustainable Development Of Bidong Island As A Tourism Destination | 2025 | National Conference On Event, Hospitality And Tourism Management | none |
RESEARCH GRANTS
Note: This list is compiled based on data from the last five years.
| No. | Grant Title | Role | Level | Funder | Value (RM) | Status |
|---|---|---|---|---|---|---|
| 1 | Enhancing Heritage Preservation And Economic Sustainability Through Dark Tourism Development: Strategies And Opportunities | Co-Researcher | University | UMT | RM20,000.00 | In Progress |
| 2 | Asia-pacific Network : Harnessing Earth Observation (eo) To Enhance Decision-making For Eutrophication And Harmful Algal Bloom (euhab) Impact Mitigation And Adaptation | Co-Researcher | International | ASIA-PACIFIC NETWORK FOR GLOBAL CHANGE RESEARCH (APN) | RM42,000.00 | In Progress |
| 3 | Pembangunan Produk Dan Strategi Pemasaran Baharu Melalui Integrasi Teknologi, Pembinaan Inkubator & Pensijilan Halal Dalam Memperkasakan Pendapatan Usahawan Keropok Lekor Terengganu | Co-Researcher | University | UMT | RM35,000.00 | In Progress |
| 4 | Asia-pacific Network For Global Change Research: Coastal Risk Reduction Science And Practice By Considering Climate, Ecosystems And Communities In The Tropical Region | Co-Researcher | International | ASIA-PACIFIC NETWORK FOR GLOBAL CHANGE RESEARCH (APN) | RM412,000.00 | In Progress |
| 5 | Penyelidikan Bidang Sains Sosial Bagi Sumber Laut Dan Pembangunan Atlas Marin Kepulauan Bidong: Fasa 1: Pelancongan | Project Leader | Industry/Private/NGO | ROYAL TERENGGANU INSTITUTE FOR HISTORICAL AND LEGALS STUDIES (R-TIHiLS) | RM52,000.00 | Completed |
| 6 | Physical Field Research And Geolocation Infomation System For Marine Resources And Marine Atlas Development Of Bidong Island | Co-Researcher | Industry/Private/NGO | ROYAL TERENGGANU INSTITUTE FOR HISTORICAL AND LEGALS STUDIES (R-TIHiLS) | RM52,000.00 | In Progress |
| 7 | Coastal Risk Reduction Science And Practice By Considering Climate,ecosystems And Communities In The Tropical Region | Co-Researcher | International | ASIA PACIFIC NETWORK FOR GLOBAL CHANGE RESEARCH | RM412,000.00 | In Progress |
| 8 | Kajian Tahap Kesedaran Kesihatan Dan Kesejahteraan Diri | Project Leader | Industry/Private/NGO | RD BEAUTY | RM6,000.00 | Completed |
| 9 | Kajian Tahap Kesedaran Kesihatan Dan Kesejahteraan Diri | Project Leader | Industry | RD Beauty (SSM No:200803093788) | RM6,000.00 | In Progress |
| 10 | "janji Temu" Online Appointment System For Micro Entrepreneurs During Pandemic | Co-Researcher | National | Yayasan Canselor UNITEN(YCU) | RM20,000.00 | In Progress |
| 11 | Pembangunan Model Keusahawanan Digital (mked) Belia Di Terengganu | Project Leader | University | UMT | RM7,000.00 | Completed |
| 12 | Kebolehpasaran Graduan Terenganu: Sejauhmana Kesediaan Graduan Terhadap Dunia Keusahawanan | Co-Researcher | University | UMT | RM35,000.00 | Completed |
| 13 | Kebolehpasaran Graduan Terengganu :sejauhmana Kesediaan Graduan Terhadap Dunia Keusahawanan | Co-Researcher | University | UMT/THRDC/UNICETE/IMITS | RM35,000.00 | In Progress |
| 14 | Green Herbal Ambassador Technoagropreneur Program (gheart) | Co-Researcher | National | Universiti Malaysia Terengganu (UMT) | RM500,000.00 | In Progress |
| 15 | Pembangunan Model Keusahawanan Digital (mked) Belia Di Terengganu | Project Leader | University | Universiti Malaysia Terengganu (UMT) | RM7,000.00 | In Progress |
| 16 | Development Of A Fusion Of Drone And Landsat Survey Technology To Document Coral Reef Community In Malaysia | Co-Researcher | National | Kementerian Pendidikan Malaysia (KPM) | RM104,600.00 | Completed |
| 17 | Kajian Memperkasakan Kualiti Hidup Nelayan Setiu Berteraskan Aktiviti Pelancongan | Co-Researcher | University | UMT | RM50,000.00 | In Progress |
| 18 | Development Of A Fusion Of Drone And Landsat Survey Technology To Document Coral Reef Community In Malaysia | Co-Researcher | National | Kementerian Pengajian Tinggi (KPT) | RM104,600.00 | In Progress |
TEACHING
Note: This list is compiled based on data from the last five years.
| No. | Subject Name | Degree Level |
|---|---|---|
| 1 | Tourism Product Development | Bachelor |
| 2 | Recreational And Park Management | Bachelor |
| 3 | Meeting, Incentive, Conference And Exhibition Management | Bachelor |
| 4 | Tourism Research | Bachelor |
| 5 | Island And Peripheral Tourism Planning And Development | Bachelor |
| 6 | Principles Of Marketing | Bachelor |
| 7 | Industrial Training | Bachelor |
| 8 | Travel Operations Management | Bachelor |
| 9 | Tourism Behavior | Bachelor |
| 10 | Recretional And Park Management | Bachelor |
| 11 | Strategic Management | Bachelor |
| 12 | International Tourism | Bachelor |
| 13 | Management And Business | Bachelor |
| 14 | Basic Entrepreneurship | Bachelor |
| 15 | Final Year Project Ii | Bachelor |
| 16 | Final Year Project 1 | Bachelor |
POSTGRADUATE STUDENT
Note: This list is compiled based on data from the last five years.
| No. | Student Name | Degree | Status |
|---|---|---|---|
| 1 | Abdelhameed Mousa Ali Alzyadat | Doctor of Philosophy | Ongoing |
| 2 | Izza Nazura Binti Mohamed Sofian | Doctor of Philosophy | Ongoing |
| 3 | Syed Sibtain Ali Shah Kazmi | Doctor of Philosophy | Completed |
| 4 | Wirawan Firman Nurcahya | Doctor of Philosophy | Ongoing |
| 5 | Hariati Binti Hamdan | Doctor of Philosophy | Ongoing |
| 6 | Azdiana Binti Azman | Doctor of Philosophy | Ongoing |
| 7 | Siti Mastura Jamaludin | Master | Completed |
| 8 | Khyrizan Binti Abu Jalil | Master | Completed |
INTELLECTUAL PROPERTIES
Note: This list is compiled based on data from the last five years.
| No. | IP Title | IP Type | IP Status | Reference ID | Year |
|---|---|---|---|---|---|
| 1 | Questionaire For Research Project With The Title: Pembangunan Model Keusahawanan Digital (mked) Belia Di Terengganu | Copyright | Awarded | LY2024W08543 | 2024 |
| 2 | Poster Entitle 'marketabilty Of Terengganu Graduates: Employer's Perception & Expectations | Copyright | Awarded | LY2024C03423 | 2024 |
| 3 | Pelancongan,budaya Dan Warisan :inisiatif Pemerkasaan Wanita Setiu | Copyright | Awarded | CRLY2024C06267 | 2024 |
| 4 | Money From Home :umt & Unicete Collaboration Project | Copyright | Awarded | LY2023W05930 | 2023 |
| 5 | Manual Latihan Duta Hijau Gheart | Copyright | Awarded | LY2023C04270 | 2023 |
| 6 | Video Mpi:the Tit;e Of Video:setiu Fishery Tourism Website:empowering Entrepreneurial Skilss Among Fishersmen Community Setiu Terengganu | Copyright | Awarded | CRLY2022C00501 | 2022 |
CONSULTANCY
Note: This list is compiled based on data from the last five years.
| No. | Title | Date | Level | Client Name |
|---|---|---|---|---|
| 1 | Penyediaan Pelan Pembangunan Community Based Eco-tourism Di Dalam Rizab Hidupan Liar Tengku Hassanal | 01/05/2025 - 01/01/2026 | National | Perhilitan |
| 2 | Program Peningkatan Pendapatan Pejabat Pembangunan Negeri Terengganu (ppnt)" | 01/12/2023 - 01/11/2024 | National | Jabatan Perdana Menteri |
| 3 | The Social Impact Study Of Shipyard Development, Fisheries Complex And Marine Facilities Project In Paka, Terengganu (phase 2-community) | 01/06/2022 - 01/07/2022 | National | P E Sdn Bhd |
| 4 | The Social Impact Study Of Shipyard Development Fisheries Complex And Marine Facilities Project In Paka, Dungun,terengganu | 01/10/2021 - 01/11/2021 | National | P E Sdn Bhd |
KNOWLEDGE TRANSFER
Note: This list is compiled based on data from the last five years.
| No. | Title | Year | Level | Collaborator | Funder |
|---|---|---|---|---|---|
| 1 | Program Kebun Komuniti Asnaf Dan B40 Menggunakan Sistem Smart-g-heart | 2025 - 2026 | National | Government | KEMENTERIAN KEWANGAN MALAYSIA |
| 2 | Pemerkasaan Wanita Melalui Produk Pelancongan Budaya Dan Warisan | 2023 - 2024 | University | University | none |
| 3 | Projek Pemindahan Ilmu Memperkasakan Budaya,warisan Dan Kearifan Tempatan Komuniti Kuala Nerus | 2023 - 2024 | National | Government | none |
| 4 | Memperkasa Budaya Dan Warisan Komuniti Teluk Ketapang | 2022 - 2022 | University | Community | none |
| 5 | Pemindahan Ilmu Tentang Herba Ubatan Dan Latihan Kaedah Pengeluaran Herba Berkualiti Yang Lestari | 2021 - 2022 | University | University | none |
AWARDS
| No. | Name of Awards/Recognition | Awarding Institution | Year Awarded | Level |
|---|
